Every time you get over 4 stars in a limited time event, you will win a new item. Every time you complete a set of 3 (with a decent score) you will earn 500 diamonds. Even if you don't win, most time based events pay out $100-$500 as soon as you enter. So stack on extra items - for instance wear swimmers under a dress, or leggings under pants, or socks under a long gown! Enter as many time based events as you can. 30 stars for current season items +.30 stars for unworn items. Wear "extra" seasonal clothes underneath to get bonus points.
Join with Facebook! If none of your friends play Covet, make more accounts and connect to devices to borrow clothing. “The way that we do it should have a larger impact.Look at the top looks of challenges and wear similar items to get the highest amount of stars. “There are still too few fashion brands that are being more diverse in their advertising, marketing and shows,” Ethington said. Each of the women is styled by the Covet Fashion team and then asked to meet with another woman they’ve never met, who shares her observations of them. She said that the effort is intended to both nudge fashion retailers to expand their offerings and bring new brands onboard who are continuing to design for plus-sized women.Īs part of the relaunch of the app, Covet created an accompanying video titled “A Beautiful Perspective: How Compliments Can Empower” that features testimonials from women sharing their insecurities and their hopes for society’s perception on beauty. In addition to promoting positivity and inclusivity around race, Ethington said she hopes that the range of body sizes will help educate brand partners, many of which do not offer plus-sized clothing. The revelation of Covet Fashion demonstrates how the anonymity of technology can play a role in advancing prejudicial practices in the industry. While several designers have made a concerted effort to feature models of color in runway shows and advertising, fashion shows, in many cases, are still alarmingly comprised of white models. The discrimination points to the continued widespread issues around diversity within the fashion industry. Images of two of the new Covet Beauty avatars. We feel really strongly that people learn by doing, and that’s a more powerful way to learn by change.” “ When you see a lineup of the models we’re using, we have great variance. Players will still be able to customize hair and makeup, but the body itself will stay the same. For each challenge, users will be presented with the same model, a preventative measure to remove any bias based on skin.
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Today Covet Fashion is debuting 50 new models that are diverse in both skin tone and size. In response, Covet Beauty launched a survey of the player community to better understand their grievances, and 30,000 responses later, they found a solution. Another user named Laura wrote: “ I used to use the darker skin tones all the time, until I realized I was repeatedly losing events with them while I always won with the lighter skin tones.”Įthington began receiving personal messages, as well - including an email from a mother who said that while she and her daughter were both avid players of the game, they were frustrated with the skin-tone feature as black women.
The question garnered several responses, all echoing similar challenges. I’m wondering if there are a lot of others out there who would really like to post more black looks but are afraid their style scores will suffer?” she posted.
“ After I while, I got discouraged because black models didn’t do as well as my caucasian blonde models, so I started posting just that, and my scores went up. In 2014, on an online gaming forum called Chapter Cheats, a user named Maggie asked if other players were noticing that when they entered black models into a challenge, they were scoring less than caucasian counterparts. However, the team was alerted that its system was going awry. The app also includes an e-commerce element, in which users can click the links to featured products and buy them on the sites of participating brands. Participating users vote on the best outfits, and top-scoring players are incentivized with rankings, in-app cash and rewards points to access different garments.
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“That was heart-wrenching, and we wanted to remove those biased strategies and hurtful messages.”Ĭovet Fashion operates by tasking users with styling virtual models for a series of destination-based challenges, ranging from movie premieres to travel looks, and integrating real products from more than 200 designers. “Unfortunately, what happened was selecting skin tone became a strategy, and people started theorizing over what skin tones led to better scores,” Ethington said.
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